Usually we outsource third party developers to do our Petz games. It's the first one we've done internally. Galarneau touched on topics including moving the development of the series to North America, how 'casual' is a misnomer, the satisfaction of working on non-violent games, and the integration of mainstream product placement into the game.ĭid you work on other Petz games previously?īG: No, not at all. In fact, its rise is so notable that Ubisoft Montreal has taken the Wii version of Dogz 2008, the latest in the 13-year history of the franchise, in-house to ensure internal development competency for the series.Īt a recent Ubisoft event, Gamasutra had a chance to speak with Benoit Galarneau, producer of Petz title Dogz 2008 at Ubisoft Montreal, and a veteran of licensed and family-specific games at the publisher.

For French-headquartered publisher Ubisoft, the Petz series of animal sims is a surprisingly vibrant casual franchise - with recent financials revealing the series has sold more than 8 million units in the last fiscal year - and over 13 million to date.

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